To Reed Hastings, Co-founder and CEO of Netflix:
Why are you not re-buying old titles on DVD when you run out of them? I have over 40 movies that were once in my DVD queue that are ‘Not available’ or ‘Saved’ and have been for months, sometimes even years. If you’re really going to continue to invest in the DVD by mail service, you should invest in it and have the numerous titles that are not available. Also, I pay the extra few dollars for Blu-Ray, but in most cases Netflix doesn’t buy catalog Blu-Ray titles, only releases of new films. Classics released on Blu-Ray are not available at all!
I have 138 movies in the ‘saved’ section of my streaming queue. If you’re really going to be a streaming service, why don’t you make all of that available? Why are you always adding and removing titles.
And furthermore, the community section where I could share my thoughts and ratings on films was the favorite feature of a group of like-minded family and friends who are film addicts. You took that away like it was nothing. You took away any sense of community Netflix had. Boneheaded.
In my mind, these are your real problems. The splitting of the two units is a smokescreen. I don’t care about the price hike if Netflix/Kwikster provides all of these benefits and services. My family and myself have been a loyal customer of Netflix since 1999. As a true cinephile, it has always been the best thing going. But frankly, I’m considering canceling my account. And I know I’m not alone.
You’re about to drum yourself right out of business and I can’t for the life of me understand why. When you succumb to the will of the masses for more subscriptions and money, you alienate your base, loyal, long-term customers. Those are the people who are the foundation of your success and you shit on them. The others will eventually leave too because they’re fickle. They don’t care about you or your brand and they’ll go to the next thing that comes along and is cheaper and faster and easier. Then where will you be.
Shame on you Mr. Hastings. You’re acting like a real dummy.